The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. It is committed to continuously strengthening its brands and products to improve its competitive position. It is innovation and design leader which seeks to help athletes of all skill levels achieve peak performance with every product it brings to market. It is consumer focused and therefore it continuously improves the quality, look, feel and image of its products and its organisational structures to match and exceed consumer expectations and to provide them with the highest value.
Adidas is the world’s leading manufacturer of sports and casual wear footwear. Adidas offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. Using high technology and design innovation, Adidas continually creates what is aspired and not just what is necessary. All Adidas products are meant to deliver high performance, durability and great comfort.